A global brand: Starbucks is the world’s largest coffeehouse chain, operating in over 65 countries with more than 20,000 stores.
The logo: Its iconic twin-tailed mermaid logo is instantly recognizable worldwide.
The philosophy: Starbucks focuses on creating a complete experience, emphasizing friendly service, ethical sourcing, and a welcoming atmosphere—not just selling coffee.
A slogan: Unlike many brands, Starbucks doesn’t have an official slogan.
The criticism: Some argue its rapid expansion harms smaller cafés, and even its former CEO acknowledged the risk of losing the company’s original culture.
Կարինե Դադոյանի Ուսումնական Բլոգ 