Navigate B1+: Advertising, slide 117, ex. 2b.

1. persuasive – able to make someone do or believe something
2. amusing – causing you to laugh or smile
3. effective – successfully producing the effect that you want
4. confusing – difficult to understand
5. unpleasant – not nice or enjoyable
6. memorable – worth remembering or easy to remember
7. clever – showing skill or intelligence.
Slide 118, ex. 7.

1. He said the best ad he’d seen had a serious point.
2. He told us that Earth Hour was about saving energy.
3. She said that they had asked homeless people to present the weather forecast on TV.
4. She told us that in future people would think before they texted.
5. He said that he didn’t like being told what to do.
6. He told us there had been lots of silly little accidents.
Slide 159 ex-es. 1, 2, 3, 4.

1. David said he was an actor.
2. He said he’d been in several TV ads that year.
3. Anna told me she wanted to be a model.
4. Kate said she had designed the brochure.
5. Andy told us he was from Canada.

1. Tom said he’d watch the film with us.
2. They said they didn’t understand what the advert was selling.
3. Joanna told us Marek had watched TV all day.
4. Sharon said she thought they were going to the cinema at the weekend.
5. Andrea and Pawel said they didn’t like action movies.
6. Andy told me he had seen that documentary before.

1. She said she really wanted to be an actor.
2. She said she thought she had a natural talent for acting.
3. She said she had been in a few plays.
4. She said she had once been in a TV advert.
5. She said she had played a woman queuing in a bank.
6. She said it had been a great experience and she had really enjoyed it.
7. She said she hoped she would get another chance to be on TV again.
8. She said she was determined to become a professional actor.

1. He said he’d seen the film the week before/the previous week.
2. She told me they were having a meeting the next day/the following day.
3. He said he was going to London that Monday.
4. They announced the award ceremony would be held there in the hotel.